# Key insights from SWOOP Analytics’ 2025 Viva Engage Benchmarking Report 14 Nov, 2025 Written By [SWOOP Analytics](/content/blog?author=610cc8e57af95d7e86304625/index.html) **What’s this session about** We'll brief you on [SWOOP Analytics' 2025/26 Viva Engage Benchmarking Report](/content/viva-engage-bm-25/index.html) and show you the good, the bad and the ugly trends of Viva Engage usage, as well as giving you a first-look at a game changing app to help you deal with information overload. - #### Key messages **Key Messages** - ‍Viva Engage is a genuine enterprise comms channel, not a “nice-to-have”. Activity continues to grow year on year. - More people are active, but conversations are getting shallower. Reactions are up; replies and two-way dialogue are down. - Tagging works. Posts with [@mentions](/content/blog/now-that-you-mention-it/index.html) get 200% more replies. - Questions work. Asking a [question](/content/blog/listen-up-the-importance-of-asking-questions-and-fostering-a-culture-of-curiosity-in-the-modern-workplace/index.html) boosts replies by 150%. - The ‘dancefloor’ has changed. Lots of people are showing up, but fewer are dancing. Organisations need to deliberately spark conversation. - Information overload is real — and expensive. SWOOP launched a new [Information Overload Calculator](/content/infooverload/index.html) to help organisations quantify the cost. - Community health varies widely. High performers (like Medibank, BT/Arqiva, NSW Government) follow predictable patterns: authenticity, leadership presence, clear purpose, consistent posting. **What you can take from this** - Design posts to _invite_ replies (questions, tagging, prompts). - Be deliberate: don’t treat Viva Engage as a dumping ground. - Use measurement to lead your strategy, not follow it. - Audit your channels — simplify where possible. - Use the new overload calculator to influence stakeholders. Visit [SWOOP Academy](/content/swoop-academy/index.html) to access tutorials, masterclasses and resources that help you get the most from SWOOP and Viva Engage. Explore [all seven of our Success Guides](/content/ve-success-guides/index.html). These practical guides turn our Benchmarking Report into simple, actionable steps for comms, IT and community teams. [Download slides](https://swooppublic.blob.core.windows.net/publicfiles/Others/2025%20Viva%20Engage%20Festival/SWOOP%20-%20Viva%20Engage%20Festival%202025.pdf) ## Meet the speakers: **Sharon Dawson** SWOOP Analytics [LinkedIn](https://www.linkedin.com/in/sharon-dawson-mathieson-76ab70135/) **Dr Laurence Lock Lee** SWOOP Analytics [LinkedIn](https://www.linkedin.com/in/llocklee/) **Cai Kjaer** SWOOP Analytics [LinkedIn](https://www.linkedin.com/in/caikjaer/) ## Session Overviews ### Q&A Panel with all speakers [Q&A Panel (All AMER speakers)](/content/blog/panel-amer-vefest-2025/index.html) 14 November 2025 ### Why communities win: How culture and connection fuel productivity [Why communities win: How culture and connection fuel productivity](/content/blog/eli-lilly-amer-vefest-2025/index.html) 14 November 2025 We’re slowly seeing Viva Engage become another broadcast channel, but one-way broadcast messages aren’t enough to engage, inspire, or drive action. True connection happens in communities—where people share, learn, collaborate, and remember they’re part of something bigger. ### Moderation that matters: Building safe and engaging communities [Moderation that matters](/content/blog/siemens-energy-amer-vefest-2025/index.html) 14 November 2025 Discover how smart moderation keeps conversations constructive and communities thriving at Siemens Energy. Carla Guest shares tips to guide discussions, handle challenges, and make Viva Engage a safe space. ### Leadership engagement and top-down communication in driving adoption of Viva Engage. [Leadership engagement and top-down communication in driving adoption of Viva Engage.](/content/blog/nuveen-amer-vefest-2025/index.html) 14 November 2025 Discover how harmonising real-world communication practices with workplace tools transforms leadership engagement. Dan shares lessons from a decade of internal communications, exploring the shift from traditional email and town halls to dynamic, community-driven conversations. Learn practical strategies for leaders to foster transparency, dialogue, and everyday connection, making digital engagement work for everyone.