# From insights to impact: Building high-engagement communities through data, dialogue and daily wins.

**Viva Engage**

14 Nov, 2025

Written By **SWOOP Analytics**

Schneider Electric \| Viva Engage Festival 2025 \| EMEA - YouTube

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[Schneider Electric \| Viva Engage Festival 2025 \| EMEA](https://www.youtube.com/watch?v=dSMN0diZRcQ) [SWOOP Analytics](https://www.youtube.com/channel/UC2Nai8Qnwk-Z75JvlFcY9Iw)

SWOOP Analytics357 subscribers

**What this session was about** Shailesh shared how Schneider Electric turned one of their biggest internal communities into a top performer globally by treating Viva Engage as a strategic engagement engine, not a posting wall. They used data, surveys and constant iteration to lift employee interaction across a complex, global organisation.

## Key messages

- Start with real audience insight. Before posting anything, Schneider ran a survey to understand what employees wanted. Topics, formats, channels, pain points.
- Noise is the #1 barrier. Employees felt overloaded and confused by multiple channels. This guided Schneider to simplify and streamline.
- Use data to define a clear engagement problem. Schneider set a bold 20% engagement lift goal, based entirely on analytics, not guesswork.
- Leadership involvement is a game-changer. A simple formula (SWOOP’s favourite) _1 post, 2 comments, 3 likes_ dramatically increased reach and legitimacy of conversations.
- Campaign-style content drives momentum. Internal blogs, people stories, and business milestones (like their 100-year product anniversary) created spikes in interaction.
- Consistent community management matters. Fast replies, nudges, and monitoring prevent drift and keep conversations healthy and purposeful.

## What you can take from this

- Use surveys to find out what employees value.
- Define an engagement goal (and measure against it ruthlessly).
- Coach leaders on small, sustainable actions that grow reach.
- Run “campaigns”, not random posts.
- Treat community management like a role, not a hobby.

[Download the slides](https://swooppublic.blob.core.windows.net/publicfiles/Others/2025%20Viva%20Engage%20Festival/Schneider%20Electric%20-%20Viva%20Engage%20Festival%202025.pdf)

## Meet the speaker:

**Shailesh Kumar** General Manager, Communications Performance Management

[LinkedIn](https://www.linkedin.com/in/shailesh-kumar-06714138/)

## Why communities win: How culture and connection fuel productivity

We’re slowly seeing Viva Engage become another broadcast channel, but one-way broadcast messages aren’t enough to engage, inspire, or drive action. True connection happens in communities—where people share, learn, collaborate, and remember they’re part of something bigger.

In this session, Ray takes us through why communities at Eli Lilly reach beyond broadcast communications to drive engagement and innovation and spark imagination.

## Moderation that matters: Building safe and engaging communities

Discover how smart moderation keeps conversations constructive and communities thriving at Siemens Energy. Carla Guest shares tips to guide discussions, handle challenges, and make Viva Engage a safe space.

## Leadership engagement and top-down communication in driving adoption of Viva Engage

Discover how harmonising real-world communication practices with workplace tools transforms leadership engagement. Dan shares lessons from a decade of internal communications, exploring the shift from traditional email and town halls to dynamic, community-driven conversations. Learn practical strategies for leaders to foster transparency, dialogue, and everyday connection, making digital engagement work for everyone.