From insights to impact: Building high-engagement communities through data, dialogue and daily wins.

Viva Engage

14 Nov, 2025

Written By SWOOP Analytics

Schneider Electric | Viva Engage Festival 2025 | EMEA - YouTube

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Schneider Electric | Viva Engage Festival 2025 | EMEA SWOOP Analytics

SWOOP Analytics357 subscribers

What this session was about Shailesh shared how Schneider Electric turned one of their biggest internal communities into a top performer globally by treating Viva Engage as a strategic engagement engine, not a posting wall. They used data, surveys and constant iteration to lift employee interaction across a complex, global organisation.

Key messages

  • Start with real audience insight. Before posting anything, Schneider ran a survey to understand what employees wanted. Topics, formats, channels, pain points.
  • Noise is the #1 barrier. Employees felt overloaded and confused by multiple channels. This guided Schneider to simplify and streamline.
  • Use data to define a clear engagement problem. Schneider set a bold 20% engagement lift goal, based entirely on analytics, not guesswork.
  • Leadership involvement is a game-changer. A simple formula (SWOOP’s favourite) 1 post, 2 comments, 3 likes dramatically increased reach and legitimacy of conversations.
  • Campaign-style content drives momentum. Internal blogs, people stories, and business milestones (like their 100-year product anniversary) created spikes in interaction.
  • Consistent community management matters. Fast replies, nudges, and monitoring prevent drift and keep conversations healthy and purposeful.

What you can take from this

  • Use surveys to find out what employees value.
  • Define an engagement goal (and measure against it ruthlessly).
  • Coach leaders on small, sustainable actions that grow reach.
  • Run “campaigns”, not random posts.
  • Treat community management like a role, not a hobby.

Download the slides

Meet the speaker:

Shailesh Kumar General Manager, Communications Performance Management

LinkedIn

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