# Using Viva Engage as a strategic change management platform (case-study) [Viva Engage](/content/blog/category/Viva+Engage/index.html) 14 Nov, 2025 Written By [SWOOP Analytics](/content/blog?author=610cc8e57af95d7e86304625/index.html) **What this session was about** Louise showed how Danske Bank used Viva Engage to support one of the biggest organisational moves in company history — relocating thousands of employees to a new HQ. Viva Engage became the heartbeat of the change program, and a real-time pulse check for employee sentiment. ## Key messages - Viva Engage was the fastest way to reach the right people. They used it to speak directly to the employees impacted by the office move. - Employees wanted clarity on daily life, not corporate strategy. Viva became a safe space for questions about desks, chairs, transport, access, setup, and routines. - Announcements and proximity matter. Clear, simple updates significantly reduced confusion and stress. - Co-creation generates huge buy-in. Naming competitions, giveaways, and involvement activities built momentum and excitement. - Use Viva for “temperature checks”. Posts revealed what employees were _actually_ worried about, allowing comms to adjust approach fast. - When ownership drifted, tone collapsed. When the channel shifted to another team who didn’t value conversation, engagement deteriorated. Once internal comms regained ownership, trust returned quickly. ## What you can take from this - Focus on what employees _actually_ need in moments of change. - Make the tone human. Questions, emojis, everyday language. - Always respond early, even if it's “thanks, we’re looking into it.” - Let employees help shape the journey; co-creation builds belonging. - Don’t hand a strategic Viva community to a team who can’t maintain dialogue. [Download the slides](https://swooppublic.blob.core.windows.net/publicfiles/Others/2025%20Viva%20Engage%20Festival/Danske%20Bank%20-%20Viva%20Engage%20Festival%202025.pdf) --- ## Meet the speaker: **Louise Durmus Kay** Chief Communications Consultant [LinkedIn](https://www.linkedin.com/in/louisedurmuskay/) --- 14 June 2026 [74% of organisations are drowning in information overload - is yours one of them?](/content/blog/drowning-in-information-overload/index.html) 14 June 2026 Almost three quarters of organisations say their employees are drowning in information overload. Not occasionally. Not during busy periods. Constantly or frequently. --- 4 May 2026 [Out-of-the-box Viva Engage analytics v SWOOP Analytics for Viva Engage](/content/blog/out-of-the-box-viva-engage-analytics-v-swoop-analytics/index.html) 4 May 2026 We compare Microsoft’s out of the box (OOTB) analytics for Viva Engage and SWOOP Analytics for Viva Engage. --- 4 May 2026 [Out-of-the-box SharePoint analytics v SWOOP Analytics for SharePoint intranet](/content/blog/out-of-the-box-sharepoint-analytics-v-swoop-analytics-for-sharepoint-intranet/index.html) 4 May 2026 We compare Microsoft’s out-of-the-box analytics with SWOOP Analytics for SharePoint intranet in an easy-to-see table.