# From chaos to clarity: How Capgemini is transforming Viva Engage into a strategic communications powerhouse

**Date:** 14 Nov, 2025  
**Written By:** SWOOP Analytics

Capgemini is a 420,000-employee organisation. Their All-Company community used to be an unmanaged “wall of noise”. Jeanette’s team rebuilt it into a highly governed, strategic, leader-led communications channel that now outperforms their global email reach.

## Key messages

- **Governance is everything.** Capgemini shifted from an open posting free-for-all to a tightly governed, comms-owned strategic channel.
- **Purpose was crystal clear:** this community is _for enterprise updates, engagement and two-way conversation_. Not random posts.
- **Leaders drive reach.** Their top-performing posts come from the CEO and senior executives, especially when authentic (e.g., behind-the-scenes photos, WFH moments).
- **Consistency beats volume.** They reduced the community from 35,000+ monthly posts to ~20 curated posts per month, and engagement skyrocketed.
- **Use Viva for campaigns, not just announcements.** They run competitions, events, sponsorships and cultural moments that spark tagging, replies and organic visibility.
- **Delegation feature is key.** Leaders who don’t have time can authorise staff to post on their behalf, no one sees the delegation.

## What you can take from this

- Define _who posts_ and _why,_ and stick to it.
- Coach leaders (and support teams) to use Viva Engage well.
- Prioritise authenticity over polish.
- Use data to kill myths (e.g., “never post on a Friday”).
- Keep the cadence predictable, quality over quantity.

### Meet the speaker:

**Jeanette Vikbacka-Castaing**  
Head of Group Internal Communications  
[LinkedIn](https://www.linkedin.com/in/jeanettevikbackacastaing/)

## Additional Sessions

### Why communities win: How culture and connection fuel productivity

We’re slowly seeing Viva Engage become another broadcast channel, but one-way broadcast messages aren’t enough to engage, inspire, or drive action. True connection happens in communities—where people share, learn, collaborate, and remember they’re part of something bigger.

This session, Ray takes us through why communities at Eli Lilly reach beyond broadcast communications to drive engagement and innovation and spark imagination.

### Moderation that matters: Building safe and engaging communities

Discover how smart moderation keeps conversations constructive and communities thriving at Siemens Energy. Carla Guest shares tips to guide discussions, handle challenges, and make Viva Engage a safe space.

### Leadership engagement and top-down communication in driving adoption of Viva Engage.

Discover how harmonising real-world communication practices with workplace tools transforms leadership engagement. Dan shares lessons from a decade of internal communications, exploring the shift from traditional email and town halls to dynamic, community-driven conversations. Learn practical strategies for leaders to foster transparency, dialogue, and everyday connection, making digital engagement work for everyone.